Paris under water for Arena

The Eiffel Tower ... submerged. For the opening of its own brand in Paris, Arena welcomed its guests with a true visual impact. Covering the full size of the windows, the slogan "Wake up your water instinct, Arena now in Paris" was unveiled.

For this occasion, a street marketing operation was planned: two tricycles distributed coupons leaflets designed with the same graphic line, around the swimming pools of the capital.

Arena in Paris - Glucone-R Retouching Agency



The project is solely based on research and construction from image banks. Various techniques of chroma, uses of brushes and a creative feeling put the whole piece into light.